What better way to dress up a year-old catalog than to throw a 4 page wrap over it that features new products and uses more timely language. In some cases, I have noticed that Levenger takes the bulk of their catalog and passes it off as a “new” issue by doing a new 8 page wrap with new products, keeping the same “core” pages. That is the similar approach I took to building Goldspot’s refresh flier, an 8.5″ x 11″ half-fold flier included in shipments with Ye Ole Catalog.
The idea was to keep a similar look to the catalog by incorporating design elements like the gray header bar, the same fonts used and similar color scheme. At the same time, you want it to look different to contrast against the catalog, as if to say, “Hey! I’m new in town! Read Me!” We selected all-new products that were released during the year and we knew would do well with our customers.
The Interior page sports a small “thank you” note and inside, as promised, is a free shipping promotion highlighted by a golden yellow. The overall style is more sleek, reflective and modern, which is a motif that is already present on the website and e-mail newsletters. We’re still working through the last batch of these. With the new catalog on the horizon in the next few months, these will have to last!