Pen World Ad 2011

This month, I got the chance to design a larger ad to be run in the next issue of Pen World magazine (a dorky pen enthusiast rag). This is part 3 of my “refresh the website with new content of stuff that I’ve done in the last few months, or otherwise titled as overdue updates of a website that no one really visits anyway” Project. Goldspot Pen World Print Advertisement
The bosses asked for a lighter color palette vs the bomber brown leather with black pen ad that I created several months ago. I worked parts of the 4-page flier design into the layout of this ad, including the colorful bottles of ink and the reflective gray backdrop. The extra space afforded me the opportunity to make a quality statement at the top.

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