Business Cards for Thirty-One Consultant

My wife recently got into being a Thirty-One sales consultant. It’s basically like an Avon or Tupperware party salesperson, but for bags and other organizing nick-knacks. The back-office for Thirty-One does do a good job of getting you started with your initial starter kit of bags, catalogs, order forms and other sales materials, but what better way to really make a statement that you are officially a Thirty-One consultant than by getting business cards made!

Yes, they do have business cards you could order from the company’s back-office, but where is the fun in that. Imagine running into another sales consultant, or a potential client, handing them your business card just to see the look of disappointment as it was the same canned template design that they had picked out. Since it actually came out cheaper to get the cards made custom, I took on the responsibility of designing my wife’s business card. Here is the result :

thirty-one customized business card templateTwo lines were whited out to preserve privacy.

Whether you are a consultant for a gift merchandise company or you offer your own freelance services, having a business card is still a standard that comes across as professional and reliable. Having a well-designed and snazzy business card will get you business. Everyone should have a side business or passion that would require them to need a business calling card. What’s yours?

Oddo Ink Mission Statement

Sept. 27th, 2011
Oddo Ink, Inc
Contact: Tom Oddo
253 Main Street
Matawan, NJ 07747

Multiple Income Streams and Independent Wealth Trump Frugality

The current American recession is forcing most consumers to carefully guard their wallets and pinch pennies. Workers are fearful of losing their jobs and the money derived from employment, since it usually is their sole source of income. Articles on how to be more frugal are a dime a dozen, but many don’t realize that limiting expenses is only one-half of the equation to thriving in the recession. There needs to be more opportunity for income.

Easier said than done, right? Many employees in the private sector have endured salary cuts, benefit cuts and languishing investment portfolios. Where is the opportunity for income? It has become evident that Americans can no longer rely on the security of steady, long-term employment and pensions. The key to independent wealth is good, old-fashioned American entrepreneurship.

Aside from the fact that getting a hefty business loan is nearly impossible these days, starting a business does not need to be a costly venture when there are tools and resources that are readily available to market a product and/or service effectively to a large audience. Utilizing those tools effectively in creating a business identity is absolutely critical. Oddo Ink, Inc, a graphic and web design agency based in Monmouth County, New Jersey provides print and web marketing solutions for start-up companies and small businesses to enable entrepreneurs to reach their intended audience.

Oddo Ink’s President, Tom Oddo, firmly believes in fostering the American entrepreneurship that led the pioneers across the country and made America the superpower that it is today. “At some point, we lost that itch,” Oddo says, “But, it takes hard times to really show the mettle of our country. We’re going to dig ourselves out of this hole by innovating with a can-do attitude.” He took his own advice and incorporated his freelance business, building a website to show his work to prospective clients and offer several, low-cost “Marketing Packages” that involve building websites or e-mail marketing campaigns. The business helps bring in additional revenue, while helping other budding entrepreneurs do exactly the same.

With the proper marketing materials like flyers, business cards, website, and e-mail newsletters etc., even an individual business owner can approach their target market with the confidence and professionalism of a full-fledged corporation. Leveraging the internet as an informational and social tool, reaching out to potential customers has never been easier, or more cost effective. There are many freeware software products available that automate billing, order processing and payment processing, freeing time for the entrepreneur to build their business and do what is most important – make money.

And generating positive net income is ultimately the most important characteristic of a successful business. The additional income generated from a business venture may not be grandiose at first, but it may prove to be one of the most long-lasting investments that can ever be made. Besides, the potential return on starting a business is probably going to be a lot higher than the half-of-a-percent interest rate savings account.

Oddo Ink, Inc ( is a print and web design agency that serves small businesses and entrepreneurs with high-quality, budget-conscious advertising and marketing solutions.


For additional information, or if you would like to schedule an interview, please contact Tom Oddo by e-mail at

Flipping a Lid

Here are a couple of Ad-Lids I designed recently. Photos are courtesy of Brad Jones of Ads2Go Advertising, LLC. If you live in Monmouth and Ocean county, you may see some of these hand-held, mobile billboards being sipped out of at bagel shops, train stations and the like. These are fun to design, almost like mini-projects since they are a bit quicker than most ads. Only so much basic information goes into the design, as you are only working with about 2.25″ diameter of “safe” area. Although the potential prospect would have their nose pressed up against the ad, the proper sizing of the text is still key to make it readable from a reasonable distance.

Doctor Lid DeisgnRyser's Landscaping Lid Design

How to use the Insert More Tag in WordPress

As a writer / content publisher for the web, you want to avoid drowning your loyal readers or new visitors with a full, lengthy article at the front of your website – the homepage. Tease your visitors with a small snippet, or a full paragraph of text that you can show and have them choose to read more or scan more of your posts. This tutorial walks you through, step by step, on how to use the “insert more tag” in your posts. Continue reading

4 Page Refresh Flier

What better way to dress up a year-old catalog than to throw a 4 page wrap over it that features new products and uses more timely language. In some cases, I have noticed that Levenger takes the bulk of their catalog and passes it off as a “new” issue by doing a new 8 page wrap with new products, keeping the same “core” pages. That is the similar approach I took to building Goldspot’s refresh flier, an 8.5″ x 11″ half-fold flier included in shipments with Ye Ole Catalog. Continue reading

Atlantic Club HEAT Coffee Cups

Things are getting “hotter” over at my website. This will be the 4th update in the last few weeks. Coffee cups are probably the most unique medium out of the designs I’ve accomplished in the last several months. With there being a larger jump from the screen to the actual product, the imagining of the project was a bit more difficult, but more rewarding to actually see the 3-dimensional advertisement in your hands. Continue reading

E-mail Template Design Winner

Everyone that I know or may know me in a 6-degrees-of-Kevin-Bacon-kind-of-way has already heard of this contest during one of my numerous pleas on Facebook, Twitter and pen-related outlets. Early January, I decided to enter a contest held by Vertical Response, an e-mail marketing company that I use for both personal and business e-mail newsletter management. In one of their company e-mails was advertised a contest for creating an e-mail template that customers will actually be able to use. Apple Store gift card prizes were pretty nice, too. I’m usually not into doing design work on “spec,” and hoping to get paid for my time at the end, but this seemed like a great opportunity for someone who is as familiar with creating e-mail marketing templates as I am. Continue reading