Oddo Ink Mission Statement

Sept. 27th, 2011
Oddo Ink, Inc
Contact: Tom Oddo
253 Main Street
Matawan, NJ 07747

Multiple Income Streams and Independent Wealth Trump Frugality

The current American recession is forcing most consumers to carefully guard their wallets and pinch pennies. Workers are fearful of losing their jobs and the money derived from employment, since it usually is their sole source of income. Articles on how to be more frugal are a dime a dozen, but many don’t realize that limiting expenses is only one-half of the equation to thriving in the recession. There needs to be more opportunity for income.

Easier said than done, right? Many employees in the private sector have endured salary cuts, benefit cuts and languishing investment portfolios. Where is the opportunity for income? It has become evident that Americans can no longer rely on the security of steady, long-term employment and pensions. The key to independent wealth is good, old-fashioned American entrepreneurship.

Aside from the fact that getting a hefty business loan is nearly impossible these days, starting a business does not need to be a costly venture when there are tools and resources that are readily available to market a product and/or service effectively to a large audience. Utilizing those tools effectively in creating a business identity is absolutely critical. Oddo Ink, Inc, a graphic and web design agency based in Monmouth County, New Jersey provides print and web marketing solutions for start-up companies and small businesses to enable entrepreneurs to reach their intended audience.

Oddo Ink’s President, Tom Oddo, firmly believes in fostering the American entrepreneurship that led the pioneers across the country and made America the superpower that it is today. “At some point, we lost that itch,” Oddo says, “But, it takes hard times to really show the mettle of our country. We’re going to dig ourselves out of this hole by innovating with a can-do attitude.” He took his own advice and incorporated his freelance business, building a website to show his work to prospective clients and offer several, low-cost “Marketing Packages” that involve building websites or e-mail marketing campaigns. The business helps bring in additional revenue, while helping other budding entrepreneurs do exactly the same.

With the proper marketing materials like flyers, business cards, website, and e-mail newsletters etc., even an individual business owner can approach their target market with the confidence and professionalism of a full-fledged corporation. Leveraging the internet as an informational and social tool, reaching out to potential customers has never been easier, or more cost effective. There are many freeware software products available that automate billing, order processing and payment processing, freeing time for the entrepreneur to build their business and do what is most important – make money.

And generating positive net income is ultimately the most important characteristic of a successful business. The additional income generated from a business venture may not be grandiose at first, but it may prove to be one of the most long-lasting investments that can ever be made. Besides, the potential return on starting a business is probably going to be a lot higher than the half-of-a-percent interest rate savings account.

Oddo Ink, Inc (www.oddoink.com) is a print and web design agency that serves small businesses and entrepreneurs with high-quality, budget-conscious advertising and marketing solutions.


For additional information, or if you would like to schedule an interview, please contact Tom Oddo by e-mail at info@oddoink.com

Different take on Commissions

So, as many patrons to art and artists would know, the typical commission structure would be for the artist to offer a menu of sizes and mediums for a price. The client says, “gee, I would like an oil portrait of my son in a 16″ by 20″ canvas.” The price would be sitting right there on the menu, letting you know that your decision will run you x amount of dollars.

Many folks are cash-strapped and may get scared off by a high priced menu and may not know what exactly they are getting for their money up front. What I would propose is a backwards way of doing commission work. The client approaches the artist and says, “I want an oil portrait of my son and I want to pay $50.” The artist would then come back and agree on a specific size for the piece, depending on how much time and the cost of materials would be involved to justify the price. If the client agrees, deposit is taken and the piece is created.

Are there any artists out there who have worked in this manner? How has it worked for you and would you recommend it being a better work-flow than doing commissions the traditional way?

E-mail Marketing Newsletters 102 : Casting the Net on the ‘Net

They say sales is a contact sport. If used properly, an e-mail marketing campaign is like running a full blitz with pixels. In part 2 of my series on e-mail newsletters, we will delve into the “when” aspect. Simply blasting an e-mail to your clients, customers and prospects may lower the potency of your beloved contact list and forever burn that bridge of communication with them. Continue reading

New Year’s Design Resolutions

Looking at the year ahead, officially the first year of the new decade, I am taking an earnest inventory of my professional goals and the steps that lead to the completion of those goals. Making more money is on everyone’s list, but what method is going to be most effective? Most creatively satisfying?

When I went to college, the clear division between the fine arts majors (me) and the graphic design folks was the final product of our portfolios. The graphic design portfolio was a resume, proof that you had the skills necessary to obtain a job or earn someone’s trust to invest in a future project. The fine art portfolio turned out as a “product” that could be purchased or presented at a show.

The professional world for creatives is very similar. You can either provide a product or a service. Being a graphic designer for hire, a role that I have explored to some degree of success over the last year, is a service that I have provided based upon the client’s specifications. What I am considering is more along the lines of my entrepreneurial fine arts instruction, which is to create products within a body of work that can be sold on their own. I create the project and the final piece, available for mass consumption through the many online sale channels like Zazzle, Cafepress and Etsy.

  • Designing T-shirts has always been an interest of mine, and I have made a few printed designs in my time already.
  • Of course I would love to continue working with my current clients and seeking some interesting design opportunities.
  • Comic books are cool, but take a heck of a long time to write and illustrate.
  • Writing a novel has always been a dream, but also takes way too much time to complete.
  • Painting is out of the question – too small of a space, too many hazardous chemicals used around the baby.
  • Continue writing on this blog is a must, even if no one is reading.
  • Illustration or pencil / charcoal drawings are certainly possible. I am capable of a photo-realistic drawing style, which can translate into commissions.
  • Anything and everything else?

Of course, that’s the doing side of things. I am always a student of my trade and would love to learn more. Some items that I would love to research in the next year:

  • Establishing a business entity for being a freelance artist.
  • Legal issues surrounding copyright and contracts.
  • Gather some inspirational design / art books.
  • T-shirt printing – design and execution

So, as I’m putting together my list of resolutions, or goals that I aim to accomplish this year and I encourage everyone else to do the same. Happy New Year’s and God Bless!

Holiday E-mail Marketing 2009

The crazy days of the 2009 Holiday season are now behind us. I hardly had enough time to cook dinner after work, let alone BLOG about anything. Now that I have a bit more time, I thought that a recap of the past month is in order.

Stores and shops were trying harder than ever at pushing for your sale this December. The Holiday shopping season was a make or break for most retail marketing campaigns. With such desperation in the air and a tightened budget, most businesses turned to low-cost solutions like e-mail marketing and social networking to carry the load of their direct marketing campaigns.

Continue reading

Favicons and First Impressions

How important have favicons become in the launch and overall design of a website? A rhetorical question, of course, as they are the key to internet branding and increasing repeat visitors (or customers for retail shops). The favicon itself hasn’t changed a tick since they started using them in IE5. Their proliferation in our every day browsing has made their importance grow over the years.

Continue reading

New Venture

I have recently agreed to become a principal member in a new business venture that will offer printed products like invitations, save-the-date’s, greeting cards, and announcements. This will be a one-stop shop that handles everything from concept to creation with top-notch professionalism and stylish creativity. Fully-customized designs are encouraged. The concept follows the idea of a tattoo shop (like LA Ink), but with your own personal greetings.

So, if you have an upcoming event that requires invitations, thank you notes or announcements, please feel free to contact me directly. Our prices are competitive with buying cards from a run-of-the-mill gift store, and you get a product that makes a unique statement. Inquire today!