E-mail Template Design Winner

Everyone that I know or may know me in a 6-degrees-of-Kevin-Bacon-kind-of-way has already heard of this contest during one of my numerous pleas on Facebook, Twitter and pen-related outlets. Early January, I decided to enter a contest held by Vertical Response, an e-mail marketing company that I use for both personal and business e-mail newsletter management. In one of their company e-mails was advertised a contest for creating an e-mail template that customers will actually be able to use. Apple Store gift card prizes were pretty nice, too. I’m usually not into doing design work on “spec,” and hoping to get paid for my time at the end, but this seemed like a great opportunity for someone who is as familiar with creating e-mail marketing templates as I am. Continue reading

New Design of Goldspot Pens Blog

Blogs need a facelift every once in a while. With the Blogger and WordPress platforms evolving at a rapid rate, new features like social bookmarking, magazine style layout and adaptation of new w3c standards can leave older themes and templates behind in the stone-ages. Such was the case with the company’s blog, which I created and developed earlier last year. This is our third template change and the most colorful version yet. Continue reading

Announcing the Formula Red Pens

I posted last week on the new Monteverde Formula Red pens that I designed the outer sleeve box for. Of course we have to promote it directly with our customers who would be in the market for one of these exclusive pens. This e-mail was sent announce the exclusive retailer edition to our newsletter list. Continue reading

Penvitation E-mail Campaign

Very proud to announce my company’s first-ever pen trunk show. Several months back, I brainstormed the idea and have been instrumental in seeing through the execution of this event. Part of the marketing of this event is an e-mail newsletter campaign aimed at our customers located in the nearby northeastern US states. To entice those locals who have purchased pens and pen-related products from us in the past, we sent out an invitation laced with ideas and, most importantly, a coupon. Continue reading

Atlantis Resort E-mail Faux Pas

For a moment, let’s forget that Atlantis routinely and erroneously overcharges for “mini bar restocking” and take a look at an e-mail they sent me, offering 20% off their souvenirs, apparel and whatnot. This would bring their normal retail price of “insultingly expensive” down to “still expensive.” I decided to share this e-mail because there is a small design flaw that is fun to point out. Continue reading

Essential WordPress Tutorial – Pages & Links

New to wordpress? This tutorial will go through the basics of content creation by reviewing how to create stand-alone site pages and links. Before we go into the how, let’s talk about why you need pages and links to complement your regular content posts.

WordPress Pages are self-explanatory – they are static and are considered separately from your posts. They are more informational in nature, meaning you should write your terms of service, contact us, about us, store hours, directions, etc as a “page.” This way, they are separately organized for your visitors to find all in one convenient location. If your viewer or potential customer wants to know more about your business, service or blog, they can use these pages to satisfy their inquiring mind.

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Passion Players Community Theatre Website

Yay, a new update! I’ve been pretty busy lately and one of the projects that I’ve been working on has been this website for the not-for-profit theatre company Performance with Passion Players. They hold main stage productions and children’s theatre in Long Branch, NJ. The project had two components : design a new logo for the Passion Players and then re-design the website to make it current and more search engine friendly. Continue reading

Winner of Parker Ad Contest!

Just thought I’d toot my own horn here and say that we took home the silver in the Parker Premier Ad Contest that was held during the 2009 holiday season. I got an e-mail this morning with the news from the company rep that I’ve been pestering for about a month now (they were supposed to declare the results on Jan 15th). Second place came with a nice $500 prize that I’m splitting with my coworker that I collaborated with.

I was really set on thinking we were going to get first place, that the contest was just a formality, but there was another competitor of ours, Paradise Pen, which trumped us. I did not see the ad they won with, but it didn’t surprise me. They are a much bigger company with several retail locations and a nicely polished website that probably has their own graphics department running it.

I can’t lie and say that I’m not disappointed. I though that since ours had that second level of animation that we would be far above and beyond what our competition was capable of. Guess Paradise had something better. Maybe they used Flash? I would really like to see the ad, just out of curiosity. Everything else aside, I’m happy that we were recognized and that we came away with something for our efforts.

Check out the Parker Premier Advertisement that won second place.

Holiday E-mail Marketing 2009

The crazy days of the 2009 Holiday season are now behind us. I hardly had enough time to cook dinner after work, let alone BLOG about anything. Now that I have a bit more time, I thought that a recap of the past month is in order.

Stores and shops were trying harder than ever at pushing for your sale this December. The Holiday shopping season was a make or break for most retail marketing campaigns. With such desperation in the air and a tightened budget, most businesses turned to low-cost solutions like e-mail marketing and social networking to carry the load of their direct marketing campaigns.

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