Everyone that I know or may know me in a 6-degrees-of-Kevin-Bacon-kind-of-way has already heard of this contest during one of my numerous pleas on Facebook, Twitter and pen-related outlets. Early January, I decided to enter a contest held by Vertical Response, an e-mail marketing company that I use for both personal and business e-mail newsletter management. In one of their company e-mails was advertised a contest for creating an e-mail template that customers will actually be able to use. Apple Store gift card prizes were pretty nice, too. I’m usually not into doing design work on “spec,” and hoping to get paid for my time at the end, but this seemed like a great opportunity for someone who is as familiar with creating e-mail marketing templates as I am. Continue reading
Yeah, so I’ve been busy lately. Besides the full-time and the second job at home with the baby, freelance projects and developing this new website have preoccupied what little free time I have left over. Finally, i get a chance to share a bit of this on my own blog to show off the work I’ve done recently. Continue reading
Blogs need a facelift every once in a while. With the Blogger and WordPress platforms evolving at a rapid rate, new features like social bookmarking, magazine style layout and adaptation of new w3c standards can leave older themes and templates behind in the stone-ages. Such was the case with the company’s blog, which I created and developed earlier last year. This is our third template change and the most colorful version yet. Continue reading
I posted last week on the new Monteverde Formula Red pens that I designed the outer sleeve box for. Of course we have to promote it directly with our customers who would be in the market for one of these exclusive pens. This e-mail was sent announce the exclusive retailer edition to our newsletter list. Continue reading
Very proud to announce my company’s first-ever pen trunk show. Several months back, I brainstormed the idea and have been instrumental in seeing through the execution of this event. Part of the marketing of this event is an e-mail newsletter campaign aimed at our customers located in the nearby northeastern US states. To entice those locals who have purchased pens and pen-related products from us in the past, we sent out an invitation laced with ideas and, most importantly, a coupon. Continue reading
Yay, a new update! I’ve been pretty busy lately and one of the projects that I’ve been working on has been this website for the not-for-profit theatre company Performance with Passion Players. They hold main stage productions and children’s theatre in Long Branch, NJ. The project had two components : design a new logo for the Passion Players and then re-design the website to make it current and more search engine friendly. Continue reading
The crazy days of the 2009 Holiday season are now behind us. I hardly had enough time to cook dinner after work, let alone BLOG about anything. Now that I have a bit more time, I thought that a recap of the past month is in order.
Stores and shops were trying harder than ever at pushing for your sale this December. The Holiday shopping season was a make or break for most retail marketing campaigns. With such desperation in the air and a tightened budget, most businesses turned to low-cost solutions like e-mail marketing and social networking to carry the load of their direct marketing campaigns.
My goal was to stay consistent with the cover of our new 2009-2010 catalog that has just been printed and mailed. I will be able to put a flip-through version of the catalog on this website soon.
Just shot into the virtual mailboxes of thousands of customers, this campaign’s objective is to get our customers who are active in social networking to “become a fan” or “follow us.”
Since early this year, I have been working on developing the social aspect of our company, seeing early on that the way to differentiate our business from our competitors is to be in touch with our clients more often and show our (my) pen knowledge. We got to about 125 fans on Facebook and 180 followers on Twitter before this e-mail blast. Now, we have over 300 Facebook fans and 215 Tweeps following us.
The three dreaded words used to strike fear into my adolescent heart. Now, I look back with fondness, especially when I think of the college years. Most of my friends that go to school are now on the other side of the desk, shaping young minds of the future and handing out pop quizzes marked with Red Sharpie.
I also wrote a related blog post on the Goldspot Pens Blog that highlighted several recommended picks for back-to-school fine-writing supply shopping. We’re gearing up for the holiday season and crossing our fingers that it will be better than last year. The new catalog should be sent to print by the end of the month and I will certainly post some samples up on this site for everyone to check out once its done.