Advertisement in Pen World

Recently put together this ad for Pen World magazine. It may show up gigantic on the screen due to the high resolution, but this ad isn’t more than 4″ x 2″ on the page. The company is finally getting the name out there alongside some of the standard names in the fine writing world. Yes, and you can use that promo code on the site and it will work. Check it out!

Goldspot Pen World Print Advertisement

Winner of Parker Ad Contest!

Just thought I’d toot my own horn here and say that we took home the silver in the Parker Premier Ad Contest that was held during the 2009 holiday season. I got an e-mail this morning with the news from the company rep that I’ve been pestering for about a month now (they were supposed to declare the results on Jan 15th). Second place came with a nice $500 prize that I’m splitting with my coworker that I collaborated with.

I was really set on thinking we were going to get first place, that the contest was just a formality, but there was another competitor of ours, Paradise Pen, which trumped us. I did not see the ad they won with, but it didn’t surprise me. They are a much bigger company with several retail locations and a nicely polished website that probably has their own graphics department running it.

I can’t lie and say that I’m not disappointed. I though that since ours had that second level of animation that we would be far above and beyond what our competition was capable of. Guess Paradise had something better. Maybe they used Flash? I would really like to see the ad, just out of curiosity. Everything else aside, I’m happy that we were recognized and that we came away with something for our efforts.

Check out the Parker Premier Advertisement that won second place.

Holiday E-mail Marketing 2009

The crazy days of the 2009 Holiday season are now behind us. I hardly had enough time to cook dinner after work, let alone BLOG about anything. Now that I have a bit more time, I thought that a recap of the past month is in order.

Stores and shops were trying harder than ever at pushing for your sale this December. The Holiday shopping season was a make or break for most retail marketing campaigns. With such desperation in the air and a tightened budget, most businesses turned to low-cost solutions like e-mail marketing and social networking to carry the load of their direct marketing campaigns.

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Parker Premier Ad

Click on the link of the image to see the full ad with Javascript animation

Click on the link of the image to see the full ad with Javascript animation

The Ad is for a fine-writing pen series that was just released this year. The manufacturer is sponsoring a contest among the different retailers to create an online ad for this series. The deal-maker is the javascript animation at the bottom of the ad (not shown above, please click on the link over at  Goldspot Pens). It rotates the different finishes and modes that the pen is offered in.

My goal was to stay consistent with the cover of our new 2009-2010 catalog that has just been printed and mailed. I will be able to put a flip-through version of the catalog on this website soon.

Happy Thanksgiving!