Blogs need a facelift every once in a while. With the Blogger and WordPress platforms evolving at a rapid rate, new features like social bookmarking, magazine style layout and adaptation of new w3c standards can leave older themes and templates behind in the stone-ages. Such was the case with the company’s blog, which I created and developed earlier last year. This is our third template change and the most colorful version yet. Continue reading
I posted last week on the new Monteverde Formula Red pens that I designed the outer sleeve box for. Of course we have to promote it directly with our customers who would be in the market for one of these exclusive pens. This e-mail was sent announce the exclusive retailer edition to our newsletter list. Continue reading
Very proud to announce my company’s first-ever pen trunk show. Several months back, I brainstormed the idea and have been instrumental in seeing through the execution of this event. Part of the marketing of this event is an e-mail newsletter campaign aimed at our customers located in the nearby northeastern US states. To entice those locals who have purchased pens and pen-related products from us in the past, we sent out an invitation laced with ideas and, most importantly, a coupon. Continue reading
Just got some pens into the office the other day. Not just any other pens, mind you. These are the first-ever exclusive, special edition finish that we ordered from Monteverde, a manufacturer based in California. We took their best-selling model pen and made a completely new finish that is exclusively sold to us. Means that no other retailer can compete with us for this style. What makes this pen series extra-special was that the outer sleeve of the box was designed by yours truly. Continue reading
Recently put together this ad for Pen World magazine. It may show up gigantic on the screen due to the high resolution, but this ad isn’t more than 4″ x 2″ on the page. The company is finally getting the name out there alongside some of the standard names in the fine writing world. Yes, and you can use that promo code on the site and it will work. Check it out!