Favicons and First Impressions

How important have favicons become in the launch and overall design of a website? A rhetorical question, of course, as they are the key to internet branding and increasing repeat visitors (or customers for retail shops). The favicon itself hasn’t changed a tick since they started using them in IE5. Their proliferation in our every day browsing has made their importance grow over the years.

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Mediocre Articles Prove What?

A lot of content is out there on the internet. Almost too much.

It gets to be an issue when you are looking for some new, insightful articles and end up finding garbage. I subscribe to a lot of RSS feeds and a LinkedIn group for graphic designers. Graphic design articles are some of the most prevalent topics being written about on the internet. Tutorials, hints, tips and resources are very helpful to professionals and a great article is posted, reposted, tweeted and shared in every which way, generating tons of traffic, ad revenue or conversion clicks for the blogger. Some “professional” bloggers decide to share their knowledge on a topic, but all it represents is a thinly veiled attempt at trying to generate traffic to their website or shoe-horn as many SEO keywords as possible.

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To Tweet or Not to Tweet

Whether ’tis nobler to Facebook or to simply subscribe to one’s RSS feed? Yes, it’s 3am on a Sunday morning and I’m writing a post about Twitter. Don’t shake your head. People need to know about the tools that are out there on the web, no matter how enigmatic they may seem.

To properly explain Twitter, I think we Gen-Y’ers need to go back to the turn of the century when AIM (AOL Instant Messenger) was being religiously used to message friends on the internet. Two-words : Away Messages. Remember how creative we used to be with making our snappy, snarky, and suggestive Away Messages? You wanted your cyberspace friends to know that you were living your live as a free spirit, unchained from the computer desk. In college, as soon as we got back from class, AIM was launched and tens of minutes were spent rifling through every away message, searching for some nugget of wisdom or suggestion of boredom and procrastination. There is a need for our generation to know as much about others as possible without being as intrusive or expending the effort.

And that’s where Twitter comes in… Continue reading

Ripe PSD – E-mail Campaign for Facebook Fans

Goldspot Promo E-mail Oct 09 Facebook Promo

Just shot into the virtual mailboxes of thousands of customers, this campaign’s objective is to get our customers who are active in social networking to “become a fan” or “follow us.”

Since early this year, I have been working on developing the social aspect of our company, seeing early on that the way to differentiate our business from our competitors is to be in touch with our clients more often and show our (my) pen knowledge. We got to about 125 fans on Facebook and 180 followers on Twitter before this e-mail blast. Now, we have over 300 Facebook fans and 215 Tweeps following us.

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