This is an example of branding across multiple mediums and formats. My online print and web portfolios display all pieces produced in each media, but a great deal of thought and planning goes into each piece fitting within a larger body of work that supports the overall goals of the brand. Continue reading
Yeah, so I’ve been busy lately. Besides the full-time and the second job at home with the baby, freelance projects and developing this new website have preoccupied what little free time I have left over. Finally, i get a chance to share a bit of this on my own blog to show off the work I’ve done recently. Continue reading
Blogs need a facelift every once in a while. With the Blogger and WordPress platforms evolving at a rapid rate, new features like social bookmarking, magazine style layout and adaptation of new w3c standards can leave older themes and templates behind in the stone-ages. Such was the case with the company’s blog, which I created and developed earlier last year. This is our third template change and the most colorful version yet. Continue reading
I posted last week on the new Monteverde Formula Red pens that I designed the outer sleeve box for. Of course we have to promote it directly with our customers who would be in the market for one of these exclusive pens. This e-mail was sent announce the exclusive retailer edition to our newsletter list. Continue reading
Very proud to announce my company’s first-ever pen trunk show. Several months back, I brainstormed the idea and have been instrumental in seeing through the execution of this event. Part of the marketing of this event is an e-mail newsletter campaign aimed at our customers located in the nearby northeastern US states. To entice those locals who have purchased pens and pen-related products from us in the past, we sent out an invitation laced with ideas and, most importantly, a coupon. Continue reading
For a moment, let’s forget that Atlantis routinely and erroneously overcharges for “mini bar restocking” and take a look at an e-mail they sent me, offering 20% off their souvenirs, apparel and whatnot. This would bring their normal retail price of “insultingly expensive” down to “still expensive.” I decided to share this e-mail because there is a small design flaw that is fun to point out. Continue reading
Yay, a new update! I’ve been pretty busy lately and one of the projects that I’ve been working on has been this website for the not-for-profit theatre company Performance with Passion Players. They hold main stage productions and children’s theatre in Long Branch, NJ. The project had two components : design a new logo for the Passion Players and then re-design the website to make it current and more search engine friendly. Continue reading
They say sales is a contact sport. If used properly, an e-mail marketing campaign is like running a full blitz with pixels. In part 2 of my series on e-mail newsletters, we will delve into the “when” aspect. Simply blasting an e-mail to your clients, customers and prospects may lower the potency of your beloved contact list and forever burn that bridge of communication with them. Continue reading
Hi, my name is Tom, and I run two successful e-mail marketing newsletter campaigns for separate, non-competing retail websites. This is the first installment of an instructional mini-series about how to effectively create and maintain an e-mail marketing campaign. Besides having a functional and friendly website, having an outbound marking program is crucial to keep your clients and prospects interested in your business.
My goal was to stay consistent with the cover of our new 2009-2010 catalog that has just been printed and mailed. I will be able to put a flip-through version of the catalog on this website soon.